Supporting the journey of motherhood, in style

Maggie Marilyn and FELLA Launch an Exclusive Swimwear Collection

The capsule collection is a match made in heaven

Salty hair, sunkissed skin, and sun-soaked days. The promise of warm summer months means we’re on the lookout for bathers that are as stylish as they are flattering and as comfortable as they are luxurious while being suitable for all mothers and mothers-to-be.

Fortunately for us, the perfect swimwear collection has landed. New Zealand-born sustainability-focused brand Maggie Marilyn has partnered with renowned Australian swimwear brand FELLA Swim to create an exclusive capsule collection.

The collaboration is a match made in heaven, bringing together FELLA’s signature form-fitting, modern styles and Maggie Marilyn’s recognisable red and navy stripes to create a collection of separates and one-pieces that encapsulate a perfect summer’s day.

The mastermind behind Maggie Marilyn is self-confessed “summer baby” Maggie Hewitt. Maggie grew up in New Zealand’s Bay of Islands and has poured her summer nostalgia into the brand, which, since its inception in 2016, has become synonymous with femininity and timelessness – with a special fondness for nautical stripes.

FELLA was born in 2012 at the hands of Co-Founders Rosie Iffla and Christine Tang-Corte – a time when, according to the owners, “mass market, barely-there surf brands dominated the category…and everything had overly feminine trims such as ruffles, or poorly-made padding that offered no support.”

Rosie and Christine wanted to “bring a sense of simplicity and modesty to Australian swimwear,” so they focused on “high-quality fabrics, beautiful fits and refined shapes that could be worn on and off the beach.”

When speaking to THE INARRA about the collection, FELLA’s Co-Founder Christine Tang-Corte said the decision to collaborate was easy. “Maggie Marilyn and FELLA coexist at the same agency, so it was a simple question: ‘Would you be interested in a collaboration?’ And the rest is history,” says Christine. “We combined Maggie’s stripes with our existing core shapes to create a small resort capsule collection exclusive to our stores.”

The collection includes iconic FELLA styles handpicked by Maggie, such as the Casanova Top, a supportive, underwired bra-like top; the Hunter Top, a bandeau with a front knot; and the flattering Harvey one-piece.

“My favourite set is the Julian Triangle top and Mr Smith bottom for tanning. I keep the Franz shorts and an oversized Maggie Marilyn shirt in my bag to throw over my swimsuit when leaving the beach.”

Harvey Specter Full Piece in Red + Maggie Marilyn Stripe Shirt in Red

Julian Top + Hubert Bottom in Navy Stripe + Maggie Marilyn Stripe Shirt in Navy

Maggie Marilyn Stripe Shirt in Red

Hunter Top + Elvis Bottom in Red Stripe

“My favourite set is the Julian Triangle top and Mr Smith bottom for tanning,” Christine tells THE INARRA. “I keep the Franz shorts and an oversized Maggie Marilyn shirt in my bag to throw over my swimsuit when leaving the beach.”

When we asked Christine what the most rewarding part of the process is, she said it has to be the launch. “Everything we have been working towards over the last 10 months comes to life and is finally shared with everyone,” she says.

The collaboration rounds out Maggie Marilyn’s latest collection The Best Of It – an ode to Maggie’s love of sailing and an optimistic belief held by sailors that our best days are yet to come.

When speaking about the collaboration, Maggie Hewitt said she is “honoured to have worked alongside Rosie and Christine – two businesswomen and fellow sunseekers who share my love for summer and commitment to designing silhouettes that celebrate the female figure in all its forms.”

The Maggie Marilyn x FELLA swimwear capsule is available exclusively at Maggie Marilyn and FELLA stores, and online at www.maggiemarilyn.com and www.fellaswim.com.

By Ellie Wiseman

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Supporting the journey of motherhood, in style

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