In a groundbreaking move for the maternity industry, Alf The Label has become the first brand to show parenting bags and accessories at New York Fashion Week.
The iconic moment took place on September 9, as models walked the Flying Solo's ‘One To Watch’ runway with the Australian brand’s most loved accessories slung over their shoulders. Cult followers on the front row will have recognised Alf The Label's biggest power players: the Luxe Ari, the Luxe Medium Pouch, and the Luxe Dana.
Each of these accessories has earned its rightful place in the maternity world for their impressive versatility and cost-per-wear - they can be worn as backpacks, totes or satchels and can even be clipped to the buggy. To celebrate the brand's NYFW debut, Alf The Label reimagined some of its signature styles in two new colourways: dove and fiesta.
According to the show notes, dove is designed to symbolise the slow, intimate moments found in the long nights and early mornings of parenthood. Meanwhile, fiesta embodies the beautiful chaos that comes with change, adventure, and growing up.