Supporting the journey of motherhood, in style

Catarina Mira on Intuition, Motherhood, and the Art of Staying Curious

A creative director, filmmaker and mother, living and working in London, and shaping a career guided by instinct, movement, and meaning.

Words by Courtney McIntosh | Photography by Emmylou Kelly

Catarina Mira’s work feels instinctive, cinematic, and deeply lived-in. Moving fluidly between film, photography, acting, and creative direction, she doesn’t approach creativity as a series of pivots or reinventions, but as one continuous thread. Each chapter builds on the last, informed by experience, curiosity, and a refusal to over-polish real life.

Born and raised in the Algarve in the south of Portugal, Catarina’s childhood unfolded under blue skies and long beach days. “It really was paradise,” she reflects. With little screen time and a strong sense of freedom, her early world was shaped by imagination and exploration. Although she has an older brother and sister, a significant age gap meant she often felt like an only child. Her parents loved to host, filling their home with friends, conversation, and homemade food. “We didn’t have much in terms of luxury,” she says, “but I realise now how privileged it was to grow up feeling so loved.”

That sense of unconditional love laid the foundation for something Catarina still carries today: trust in her instincts. It’s a value that now guides her work, her motherhood, and the way she moves through the world.

At 21, Catarina moved to London, a decision that quietly reshaped her sense of self. “Immigrating always has a deep impact on your life,” she says. “Some effects you only realise years later.”

Back home, she had already begun working as a child actor and assumed it would always be her path. London, however, brought rejection, language barriers, and the reality of starting again. “It was humbling,” she admits. Alongside the inevitable day jobs and creative setbacks, she built resilience and a strong work ethic. She didn’t give up on her dreams, she simply allowed them to evolve. Love followed too, anchoring her to a city that slowly became home.

“Looking back, it all feels connected. Less like one defining moment, and more like a sequence of experiences that naturally led me here.”

Today, Catarina’s Portuguese heritage and London life exist side by side. She describes herself as direct but warm, resourceful, and unapologetically serious about food. Her aesthetic reflects that duality: relaxed and homely, yet shaped by the creative edge and anonymity of a big city. Portuguese art and music remain a constant reference point. “It often feels like this beautiful secret,” she says, “something the rest of the world is missing.”

Creativity has always been present in Catarina’s life. Her father is a writer, her brother a successful rapper and producer, and visual storytelling was part of her upbringing. Her first time in front of the camera came at 12, appearing in one of her brother’s music videos. That moment led to auditions, television work, and a growing curiosity about what happened behind the lens.

Alongside acting, she began photographing everything around her. Every paycheck was reinvested into camera equipment. “Looking back, it all feels connected,” she says. “Less like one defining moment, and more like a sequence of experiences that naturally led me here.”

Those experiences continue to inform her work today. Acting shaped her understanding of camera language, presenting built confidence, photography trained her eye, and creative direction gave her agency. When Instagram Reels emerged, something clicked. “I started making little snippets of my life to music I loved,” she says. “Like mini trailers of my own world.” Video became a new outlet for instinctive storytelling, combining rhythm, emotion, and movement.

She doesn’t feel the need to define herself too narrowly. Influencer, creative, director, storyteller, these labels overlap. “Our office just happens to be the internet,” she says.

Catarina often works independently, shaping projects from concept to final edit. She loves being able to visualise something and know she can bring it to life. That independence comes with fast turnarounds and constant learning, hours spent experimenting, researching, and refining.

While she values autonomy, collaboration plays an important role. She regularly works with a small group of trusted DOPs and, when budgets allow, brings in sound designers to elevate her work. “Learning a bit of everything makes me better prepared for bigger productions,” she says.

When it comes to brand partnerships, alignment tends to happen naturally. Most clients approach her because her world already resonates with theirs. She values trust and creative freedom above rigid boundaries, and is increasingly open to unexpected collaborations. “There’s so much beauty in the everyday,” she says. “Imagining different storylines keeps things interesting.”

For Catarina, there’s no real divide between creative and commercial work. Being valued and compensated for her creativity pushes her to go deeper. Structure supports instinct. Planning creates space for intuition to take over once she’s on set.

Motherhood has sharpened Catarina’s instincts while fundamentally changing how she relates to time. Her immediate world is made up of her husband, Martin, their son, Wolf, and their dog, Ripley. For the first three years, childcare was part-time, and most of the care fell to her. “It was always my priority,” she says, “but it was a constant juggle.”

Creatively, motherhood didn’t overhaul her themes, but it did shift her rhythm. There’s less spontaneity now, fewer uninterrupted hours for films and books, but a deeper curiosity has emerged. “I see wonder in the small, ordinary things,” she reflects. “I might not be capturing everything anymore, but I’m seeing it all again through his eyes.”

Stepping back professionally came with fear. Visibility often feels tied to opportunity, particularly in creative industries. Catarina remembers bringing Wolf to set when he was just three weeks old, folding motherhood into her work wherever possible. Over time, she’s learned to say no to what clashes with family life, and yes to what feels sustainable. “Even now,” she notes, “I’ll say I’m busy rather than say I’m choosing family. It lands better, and that says a lot about how we still value hustle.”

At this stage of life, success feels simpler and more intentional. “It’s about a steady flow of work that challenges me,” Catarina says, “and having space to just be a mother.” A few uninterrupted hours with her son. Raising a kind boy who isn’t afraid of his emotions. Feeling proud of who she is in both worlds.

Her personal style reflects that mindset. Low-key, practical, increasingly tomboy, oversized silhouettes, easy shapes, hair often tied back. “Time feels so scarce now,” she says. “I want to be low-maintenance.”

Catarina doesn’t position herself as someone with answers or advice. What she offers instead is honesty. Trust your instincts. Don’t rush. Creativity doesn’t disappear after motherhood, it changes shape. Sometimes it hides in the quiet or the chaos, waiting to be rediscovered.

For Catarina Mira, meaningful success isn’t about scale or constant visibility. It’s about sustainability, balance, and staying open to evolution, creatively, personally, and as a mother.

To discover more of Catarina’s work and follow her evolving creative journey, you can explore her portfolio or follow along on Instagram.

“I see wonder in the small, ordinary things. I might not be capturing everything anymore, but I’m seeing it all again through Wolf's eyes.”

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