Australian label Iamibu has changed the face of maternity and postpartum wear in just under a year. Informed by their time spent in the fashion industry, co-founders Jane and Jesse Arifien have created clothing women actually want to wear. Now, the Bryon brand’s second capsule collection is here, and our basket is full.

Whether you’re expecting your first child or breastfeeding on the move, iamibu has mastered the art of dressing for every stage of motherhood. Each look will find a forever place in your wardrobe, with a focus on comfort, longevity, and versatility. 

Designed to make choosing what to wear the easiest decision of the day, the new collection is grounded in an earthy colour palette. In time for the warmer weather, dresses and matching separates come in breathable cotton and linen fabrications – with nods to spring found in splashes of pink and the brand’s signature ombré tie-dye.

“Highlighting our ambition to redefine maternity, the capsule delicately balances refined wardrobe staples with functionality and comfort, for the modern woman and mother,” says Co-Founder and Designer Jesse Arifien.  

Since its debut in 2022, iamibu has paved the way for contemporary maternity wear that aligns purpose with personal style. Designed to carry you through the most transformative stages of womanhood, discover timeless wardrobe essentials that will be loved long after maternity leave ends. 

Shop iamibu and use code ‘INARRA20’ at checkout for an exclusive 20% off their entire range. Valid til December 2023.

By Danielle Fowler.