Supporting the journey of motherhood, in style
Black Friday

The 15 Brands We’re Shopping This Black Friday

To help you make the most of the sales, we’ve rounded up 15 amazing brands that have irresistible deals this November, so you can treat your little ones, loved ones, and yourself.

Little Stories Of You

Little Stories Of You is a premium children’s clothing brand that specialises in sustainable, high-quality garments for girls aged six months to six years. Their designs are handcrafted in Australia and are loved for their exclusive hand-drawn prints and luxurious, high-quality fabrics.

This November, Little Stories Of You has 30% off all of their clothing: dresses, jumpsuits, rompers, overalls, shirts, hats, sets and more


Jasmine and Will

Jasmine and Will is the home of timeless, contemporary sleepwear, with something for the whole family. The Australian label is known for its stylish pyjama sets with classic clean cuts made from 100% linen. Stocked in Bloomingdales, David Jones and The Iconic, Jasmine and Will has become a cult favourite.

Jasmine and Will’s Black Friday sale is now live, with up to 60% off a large range of its much-loved pieces.

Lullaby Skincare

Lullaby Skincare is a skincare brand for babies and children. The products are Australian-made, gentle yet effective on the skin, free of any nasties and made from Australian plant-based ingredients.

Lullaby Skincare is loved around the world and is one of just three baby skincare brands (and the only Aussie brand!) to be stocked in Harrods.

This Black Friday, Lullaby Skincare is offering 20% off all products.


Milly + Coup

Milly + Coup is an award-winning, Aussie-owned and designed pram brand. What sets them apart is that their prams are functional, practical, stylish, and designed to suit the Aussie lifestyle (think hot summers and days at the beach).

Save up to $200 on your next pram this Black Friday.


Brillo Beauty

Brillo Beauty is a much-loved Australian pregnancy and post-partum beauty brand co-founded by best friends Leigh Campbell and Tegan Natoli.

The Brillo Beauty range consists of six must-have products: The Oil (a body and massage oil designed to nurture changing bodies); The Butter (a rich body butter to hydrate and restore); The Balm (a restorative balm to soothe chapped skin like lips and nipples); The Spray (to use before bed to soothe aching muscles and cramps); The Wash (a gentle body wash with all the goodies and none of the nasties), and The Lotion (a moisturising yet lightweight to hydrate and soften the skin).

Keep an eye out for Brillo Beauty’s Black Friday sale!


Pre Loved Closet

Pre Loved Closet is a premium reseller of designer clothes, bags, shoes and accessories at affordable prices. It is a popular destination for fashion lovers and those with a taste for the world’s most sought-after brands, including Balenciaga, Christian Louboutin and Prada.

PLC members can shop the Black Friday sale from 16th November, where over 500 items will be discounted up to 60%.


foldUp have revolutionised exercising at home by creating a thick, lightweight mat that folds up and fits in your bag (or your suitcase). No more worrying about rolling up your yoga mat and carrying it under your arm!

A foldUp mat is perfect for busy mums who love to do Pilates and yoga at home, or those who love to work out on holiday.

foldUp’s Black Friday sale commences on 16th November.


James Cosmetics

James Cosmetics is a self-care staple and a firm fixture in our beauty cabinet. Their eye masks and face masks can revitalise your skin in minutes (and help you look as if you had your full 8 hours) – perfect for busy women and mums on-the-go.

This Black Friday, James Cosmetics is offering up to 40% off.

Milkbar Breastpumps

Milkbar is home to a range of well-known breastfeeding and breast-pumping brands like Lactivate, Haakaa and LaVie.

Lactivate offers eco-friendly breastfeeding products like ice packs and heat packs that offer instant, soothing relief from conditions like mastitis and swelling. We love the Lactivate New Mum Pack, which is designed to make the postpartum journey more comfortable.

Check out Milkbar Breastpumps for up to 70% off storewide.



Dive into ultimate comfort and style with Juem Underwear’s Black Friday extravaganza! 

Elevate your lingerie drawer with their premium collections and enjoy an exclusive 30% off. Indulge in luxurious designs crafted for every mood, embracing the perfect blend of coziness for pregnancy and postpartum. Don’t miss out on this limited-time offer to redefine your maternity lingerie experience with Juem.


Alf The Label

Alf The Label is our go-to for luxury, well-designed baby bags and accessories. Alf the Label has it all, from backpacks, totes and purses, to baby change mats and pram bags, each as practical and as stylish as the last.

Alf The Label has 20-70% off storewide this Black Friday season. 



Why not treat yourself this Black Friday with some beautiful jewellery, courtesy of Missoma.

Missoma’s jewellery is handcrafted, responsibly sourced and designed in London. The brand has garnered a loyal customer base due to its iconic yet timeless designs and high quality, and collaborations with style icons like Lucy Williams.

Missoma’s Black Friday sale commences on 20th November.



Joslin is an Australian womenswear brand that champions sustainability, minimalism and integrity.  The brand is known for its romantic, resort-inspired linen dresses, feminine silhouettes and intricate detailing.

Joslin has 30% off storewide until 27th November.


Bed Threads

Bed Threads is famous for its colour-blocking linen bed sets and customisable bedding bundles with 26 colours to mix and match. Bed Threads also sells homeware, tableware, sleepwear and bedheads so you can create your perfect cosy oasis.

Bed Threads is running its biggest ever Black Friday event from 16th November.



Melbourne-based label Henne is adored by women for its chic, elevated designs and effortless appeal. Every drop is limited and is snapped up quickly by the brand’s loyal supporters.

Henne is launching an exclusive Black Friday sale called ‘The Best Of Henne’ which lands this month.


By Ellie Wiseman