Supporting the journey of motherhood, in style
Happiest Baby

SNOO Smart Sleeper



The SNOO Smart Sleeper Bassinet automatically calms crying and increases sleep. It’s the world’s most awarded (and beloved) baby bed and it’s exclusive to the memo. Created by Dr. Harvey Karp (The 5 S’s, Happiest Baby on the Block),

SNOO helps babies settle and sleep by imitating the calming sensations of the womb, combining gentle rocking with soothing white noise and snug, safe swaddling. SNOO automatically responds to your baby’s needs when it detects fussing or crying, by increasing motion and sound, often calming crying in under a minute. This teaches your baby to self-soothe with little need to cry-it-out. SNOO is a big cost outlay, but if you value sleep, this is the way to go. Parents around the world use SNOO like a night nurse or baby whisperer, acting like an extra pair of hands throughout the day and night. Take it from us. We’ve been there. Parenting is hard, take the help you can get and be better for it in the morning. The bassinet has breathable mesh walls for healthy air flow and five levels of specially designed sound and motion to soothe babies and boost sleep.