At school, Rebecca Jarvie-Gibbs was a self-professed “teacher’s pet”. She inherited a love of learning from her parents (her father was an academic) and understood early on that education is a privilege and should be valued. “I was never confident in my natural abilities, so from a young age I would combat that insecurity by working hard,” Rebecca tells THE INARRA.
As a child, Rebecca created weekend timetables and gave herself assignments to complete during school holidays. “I always enjoyed having projects to work on, and that's a trait that has stuck with me,” she says.
Rebecca’s drive and determination led her to study Media and Communications at Sydney University while working for a lifestyle PR agency. It was during this time, in her early twenties, that Rebecca crossed paths with Andy, her future business partner.
“Andy was my client at the time, serving as the marketing manager of a prominent hospitality group, and we immediately bonded over the hustle of the industry,” says Rebecca. “Our partnership solidified a few years later when I joined him at the renowned hospitality giant, Merivale.”
Rebecca and Andy worked side-by-side successfully for four years before taking a leap of faith to launch Example – a full-service earned-led creative agency. Their mission: “To create a unique agency that would authentically immerse brands in culture.”
Since its inception in 2017, Rebecca and Andy have expanded Example, taking on new team members and ambitious projects. Whilst rewarding, it hasn’t been without its challenges.
“Owning a business is a continuous journey, one that involves navigating through challenges while staying firmly grounded in your vision,” says Rebecca. “I've come to embrace the lessons hidden within setbacks and appreciate the resilience they build. Even when I find myself deep in the thick of it, I continually ask, ‘What can I learn from this experience?’”