Jasmine Garnsworthy was just 24 years old when she moved from Australia to New York. She was working as a fashion and beauty editor – her resume includes Australian media giants like Mamamia and POPSUGAR – when she was offered a job in New York whilst on a press trip there. “It was this amazing kismet experience,” recalls Jasmine. “I packed up my bags and moved a few weeks later.”
Jasmine worked at the New York-based media company StyleCaster for a few years before taking the leap to become a freelancer. “I always knew I wanted to own a business, so I tried freelancing to see if it would scratch my entrepreneurial itch.”
It wasn’t long before Jasmine launched her first business, The Buff – a customised, clean beauty brand – but it struggled to compete with the increasing competition from venture-backed companies. In 2020, Jasmine decided to close up shop.
Reflecting on this experience prompted Jasmine to come up with the idea for Female Founder World, an organisation where like-minded founders can connect and access the tools and resources to help them scale their businesses.
“I wondered why I lacked the confidence to seek the expertise I needed,” says Jasmine. “People don’t go into entrepreneurship having all of the answers, it’s something that’s figured out on the way. I let a really big opportunity pass me by. So Female Founder World was born out of that.”
Jasmine started Female Founder World as a workshop series during lockdown. “I spoke with different founders and invited my Instagram community to join these free Zoom calls, and then it evolved into a group chat with different business owners and aspiring business owners. Then the newsletter and podcast came next. And then we started doing in-person activations, which is what we’re really known for now.
“We want to show people examples of folks like them who have come from places like them, who are maybe the same age as them, who have built amazing things or are doing what they dream of doing,” she says. “We want to show them the exact steps they took to get there, what’s working right now in these startups and we want to connect them with a network of people who can help them build their business.”